Advertisement feature with Gudrun Sjödén
Create eye-catching and sustainable outfits that will take your wardrobe from summer to winter with Gudrun Sjödén
Advertisement feature with Gudrun Sjödén
As summer days begin to shorten and the evenings become cooler, it can be difficult to know what to wear. Opting for heavy fabrics can leave you feeling sweaty and uncomfortable, while lighter materials fail to keep you warm when the sun sets.
Making smart styling decisions can help you to prepare for unpredictable autumn weather, ensuring that you stay comfortable – and look great – all day.
Gudrun Sjödén’s 2026 autumn collection is designed to make this seasonal transition easier. Their new designs are bursting with captivating colours and patterns, drawing inspiration from all corners of the world.
These beautiful collections are influenced by the natural world, from the sweeping fields to the Indian Monsoon. Their clothing ranges reflect a magical fusion of cultures from around the world, from China and Japan to France, India and Greenland.
When you assemble your autumn outfits, selecting clothes made from natural fibres will help you to regulate your body temperature. Fabrics made from natural fibres such as cotton and linen are more breathable, helping you to keep cool on warmer days.
When you want to keep warm, layer up with cosy wool garments. Gudrun Sjödén uses a variety of wools in their collections, including merino, alpaca and even yak wool! Wool fibres help to trap air around your body, retaining your body heat and providing a layer of natural insulation on chilly mornings.
Layering is essential at this time of year, as you can add or remove layers of clothing depending on the temperature and how active you are. Look for draping fabrics which can be layered over each other without looking bulky. Gudrun’s collections include lots of wonderful layering options, from soft organic cotton blouses to loose-fitting knitted dresses, which are available in a wide range of beautiful prints.
These elegant clothes aren’t just stylish – they’re sustainable too. Gudrun Sjödén is committed to sustainability. Where possible, they make their clothes using natural materials and prioritise recycled and regenerated fibres.
Explore Gudrun Sjödén’s Magical Autumn collection to create timeless outfits that you’ll wear on repeat.

A visit to a thriving Indian textile hub inspired Gudrun’s Coimbatore range, which reflects the industry and creativity of this bustling city. Gudrun visited the workshops to see how the textiles were made, from test runs on small ‘bit-looms’ to giant factories with fully automated looms.
Back in Sweden, Gudrun’s sketchbook quickly filled up with watercolour patterns featuring colourful checks and stripes, which became a recurring theme in the Coimbatore collection. The collection is made up of two eye-catching colourways. Shades of Red includes bright reds, soft pinks and purples, with hints of yellow, orange and green. For those who prefer softer shades, the Dark Colourway includes black, yellow-green and turquoise tones.

The traditional kimono silhouette has been combined with check patterns from around the world in an array of jewel-like colours.
The kimono is a fantastic transitional layer for autumn – you can wear it loose as a lightweight jacket or tie it at the waist for a more fitted silhouette. They’re made with 100% organic cotton, so they’re comfortable to wear all year round.

The Vast Fields collection is filled with colours which are perfect for autumn days – warm golds are teamed with deep saturated blues, which represent the shift from summer to autumn. It’s the ideal way to embrace the new season and give your style an easy refresh.
Vast Fields patterns are inspired by the natural world with flowing botanical patterns. Stick to one colourway, or mix and match to create your own unique outfits. Wear these rich, imaginative designs on country walks, for casual catch-ups with friends or to add a unique twist to your workwear.

Experience the natural wonder of the monsoon season with this Indian-influenced collection. After the rain, the land comes back to life with new scents and colours – and that freshness is at the heart of this collection. Three strong colours make up the Monsoon collection: grey, green and dark red. These shades are woven together in a stunning collection which features a recurring leaf motif.
We particularly love the Minal trousers – mid-length organic cotton trousers with an elastic waistband and an embroidered hem. You’ll be wearing them all winter!

Gudrun Sjödén’s Basic collections should be your first stop for essential autumn staples. The Basic collections are made up of classic Gudrun pieces that you’ll wear to the end of 2026 – and beyond. The Woven basics include understated linen blouses in classic check patterns, soft cotton cardigans in deep reds and timeless cropped linen jackets.
Set yourself up for the season with Basic Knitwear. These knits are crafted from a variety of yarns and fabrics, such as lambswool, gently brushed alpaca and smooth cotton. What’s not to love? Pick patterned knits in glowing colours, or shop for versatile sweaters and cardigans in block colours that go with everything. We’ve got our eye on the luxe rib-knit skirt that goes perfectly with the Hillevi cardigan and Elin blouse.
Complete your autumn look by stocking up on Gudrun’s Basic Jersey range. The striped organic cotton tops are effortlessly stylish and available in a selection of fresh colours. For pattern lovers, we’d recommend the Hillevi jersey top, which comes in 10 different colourways.
Updating your style for autumn couldn’t be easier! Gudrun Sjödén’s new autumn collection for 2026 is bursting with creative style, dreamy prints and sustainable materials. Whether you choose one statement piece or stock up on essentials, these unique pieces are guaranteed to elevate your outfits this season.
Enjoy your daily colour boost @gudrunsjoden_ldn #gudrunista
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